Leading influencer marketing platform for games

Jiri Kupiainen

Co-Founder & CEO

Leo Lännenmäki

Co-Founder & CTO


Helsinki, Finland

Website & Jobs



Matchmade is the leading influencer marketing platform for games. Every few minutes, the Matchmade algorithm analyzes every game-related YouTube channel and video to make it easy for marketers to find the best content creators for their game or product.

That’s over 3M YouTube channels, over 300M videos and over 20,000 games. Matchmade brings performance into influencer marketing by automating the process of finding, sponsoring and managing influencers. The real-time campaign dashboard and advanced analytics offer a new standard in measuring and analyzing influencer and video performance.

The platform has a reach of over 580M gamers and has run over 200 campaigns for game companies around the world (including Pixonic, Bytedance, Wargaming, Social Point, Futureplay and more). Matchmade was founded in 2014 by industry veterans Jiri Kupiainen and Leo Lännenmäki and the company has offices in Helsinki and Berlin.