A game that helps you manage money, stop impulse buys, and break the cycle of shame. Get dopamine hits for saving, not spending.

Alexis Long

Founder

Jude Greer

Co-Founder

Headquarters

United Kingdom

Website & Jobs

https://rulemoney.co.uk/

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Rule is pioneering a social, game-based approach to financial planning tailored for Gen Z. By integrating gaming mechanics with real-world finance, Rule transforms budgeting and saving into interactive, multiplayer experiences that drive engagement and financial literacy.